Sept 4 - Mapping Out Agile Product Management with Mack Adams

Welcome back from summer holidays CAMUG members! For the start of the season we have an out-of-town guest, Mack Adams, presenting "Mapping Out Agile Product Management".

With the continued adoption of Agile development practices across both small and large enterprises, organizations must also consider impacts outside of the development domain.

While Agile methods, including Scrum, XP and others, have approaches for creating product backlogs, prioritizing features and customer feedback, they may not sufficiently address broader Marketing or Product Management concerns, like Product Discovery, Go-To-Market, Outbound Product Management and so on.

However, by bringing these communities together, there are opportunities on both sides to leverage the advantages of agile development, while effectively addressing customers and markets in a timely manner. Techniques such as Collaborative Chartering and User Story Mapping, combined with organizational models for handling scale can help organization design & deliver great products.


Mack Adams has worked in a range of roles that provide him with a depth of perspective and experience that he applies with companies through advisory, coaching, consulting and training. His objective is to help technology companies better align their business strategy, product development & delivery with their organization and processes.

Mack works in the areas of Product Management, Organizational Strategy & Design, Agile Processes & Transformation, Program & Project Management using techniques such as User Story Mapping, Visual Facilitation, Executive Coaching and Change Management.
He’s an expert in multicultural environments based on deep cultural immersion & study while working & living in 5 countries. This is underpinned with a deep understanding of cultural differences, be they driven by geography, language, roles or organizational history.

He holds a Bachelors degree in Commerce from the University of Victoria and presents regularly at conferences such as Agile Central Europe, Agile Grenoble, Agile Portugal, Agile France, and Scrum Gathering Paris.

Mack’s key values are trust, open listening and servant leadership.

CAMUG would like to thank Mack for making the extra effort and flying in from Victoria, B.C. to speak at this event. We would also like to thank LitheSpeed for sponsoring the food at this event.
Special thanks to Innovate Calgary for the venue.

Additional Details:
Come 6pm, Thursday, September 4th and enjoy complementary food and refreshments. The session itself runs from 6:30pm to 7:30pm with a question period and networking afterwards. We're in the Atrium as soon as you walk in the front doors. Parking is free in front of the building after 5pm!